Saehan Cosmetics

OUR STORY

Heritage Meets
Innovation

1956 The Beginning of Korea's Hair Cosmetic History

Established by a professor of pharmacy at Seoul National University with the success of Korea's first perm lotion manufacturing. A hair specialized company with craftsmanship focused solely on hair care product development for 3 generations.

Established a total system for domestic hair beauty manufacturing through technical alliances with U.S. companies like SALES AFFILIATES, INC. and ZOTOS INTERNATIONAL, INC. until the 1980s.

➜

1995 Global Standard of Beauty Education

Signed an exclusive contract with PIVOT POINT INTERNATIONAL, a world-class beauty education institution. Contributing to the professionalism of Korean beauticians through systematic global standard education covering theory, science, and technique. A leading institution driving sustainable development in the beauty education industry.

Pivot Point Korea continues to contribute to the development of Korean beauty technology by introducing various beauty techniques and curricula.

➜

TODAY Innovation Based on R&D and Global Standards

R&D Center: Customized product development satisfying the latest hair trends, eco-friendly values, and the demanding requirements of professional salons simultaneously.
INNO-BIZ Certification, ISO22716 & ISO9001 certifications, and strict quality control via a smart factory system are elevating the global status of K-Beauty.
Subsidiaries & Branch Status
- Yejin Cosmetics (Domestic)
- Saehan Beauty Mart Co., Ltd. - PIVOT POINT KOREA (Domestic)
- SAEHAN USA INC (USA)
- KOREA BEAUTY SOLUTIONS (Indonesia)
- SAEHAN COSMETICS INDONESIA (Indonesia)
- Exporting to over 15 countries

TECHNOLOGY

Nature Refined
By Science

Saehan Cosmetics' R&D is an atelier that sublimates the essence of nature with scientific precision. Based on over 70 years of heritage, we realize the pure vitality of carefully selected natural ingredients through proprietary extraction and refining technologies, adding elegance and differentiated value to client brands.

We are highly specialized in developing professional hair products. Since 1956, as a partner trusted by salon experts, we possess expertise covering the entire line of hair color, perm/straightener, shampoo/treatment, and styling. Centered on our affiliated research institute (certified by KOITA in 2009), we sophisticatedly develop various formulations (cream, emulsion, gel, serum, oil, mist, ampoule, etc.) and preemptively meet global beauty market demands through INNO-BIZ certification and continuous R&D investment.

To lead the clean beauty era, we are also dedicated to vegan product development, researching formulas using plant-based ingredients excluding animal-derived components. By complying with international vegan certification standards while minimizing harmful ingredients and practicing sustainable sourcing, we pursue true clean beauty that respects the earth and animals while being gentle on skin and hair.

Saehan Research Institute harmoniously fuses nature's wisdom with scientific sophistication, presenting new standards for beauty care and creating a healthier and more beautiful future.

QUALITY CONTROL

World-trusted Quality Management System

GLOBAL STANDARDS & SMART FACTORY SYSTEM

ISO 22716 Passport to Global Markets, Cosmetic GMP

ISO 22716 is the international standard for Good Manufacturing Practices (GMP) in the cosmetics industry. We guarantee the following manufacturing environment through this certification.

Strict Hygiene Management: Operating a clean system that blocks cross-contamination from equipment and workplace to worker hygiene.
Meeting Global Export Standards: Production processes that perfectly comply with export regulations in major global markets such as the EU, USA, and Southeast Asia.
Process Standardization: Ensuring product stability through manualization of the entire process from raw material supply to manufacturing, packaging, storage, and shipment.

ISO 9001:2015 Systematic QA Process for Customer Satisfaction

We fulfill customer requirements and execute continuous quality improvement throughout the entire process from production to service delivery.

Risk Management: Operating a proactive quality control system that predicts and prevents potential quality issues.
Continuous Process Improvement: Challenging zero defect rates and maximizing production efficiency through regular internal audits and management reviews.
Securing Customer Trust: Building long-term trust relationships with clients through consistent product production and adherence to delivery dates.

SMART FACTORY SYSTEM Zero Human Error, Barcode & Weighing POP System

By introducing a smart system that manages all production processes with data, we prevent worker errors and dramatically increase manufacturing accuracy.

Raw Material Barcode Management (WMS): Assigning unique barcodes to all incoming raw and subsidiary materials to ensure transparency in inventory management and operate a real-time traceability system.
Weighing POP System: Designed to prevent proceeding to the next step if the actual input amount does not match the recipe (BOM) data linked with electronic scales, preventing mixing accidents 100% and guaranteeing quantitative input.
Real-time Process Monitoring: Maximizing manufacturing efficiency by aggregating production status into real-time data.

CORE COMPETENCY

Hair Color Master

Unrivaled technology leading the domestic hair color market. We possess development capabilities for everything from vibrant fashion colors to natural gray coverage.

Based on our proprietary color design technology and stabilization system, we can develop various formulations such as permanent, semi-permanent, low-irritation, speed, and shampoo-type hair colors, providing customized prescriptions tailored to brand needs.
In particular, prioritizing scalp safety and minimizing hair damage, we propose differentiated hair color solutions that achieve both soft texture and excellent durability.

Furthermore, we prioritize the protection of client technical assets and product information as our top principle.
Confidential information, prescription data, color recipes, and product concepts of a client are strictly protected and are never provided to third parties or other clients, nor recycled for identical or similar products. This is not just a contract clause, but our fundamental operating principle and the starting point of all OEM projects.

Technological Competitiveness• Precision color matching system supporting sophisticated color realization across all ranges
• Low-irritation/low-damage formulation design applying low-ammonia/ammonia-free prescriptions and scalp protection ingredients
• Durability enhancement technology applying coloration/binding power enhancement and hair cuticle protection technology
Safety and Quality ControlWe operate raw material management systems and quality verification processes that meet global standards, and have established a stable mass production system. Based on long-accumulated market data and experimental know-how, we minimize quality deviations between batches and guarantee quality consistency for client brands. In addition, we provide safe and reliable products through multi-stage verification such as scalp irritation evaluation, durability tests, and color stability tests.

At the same time, all research data and prescription records maintain a thorough long-term security management system even during or after the project. This is an essential protection device to protect the competitiveness of client brands.

PRODUCTS

The Art of Formulation

We implement delicate textures, deep fragrances, and precise custom formulations tailored to the purpose of use. Experience the masterpiece lineup completed with global standard quality.

Hair Color

From professional salon colors to consumer home coloring products, we develop and produce various types of hair dyes such as permanent, semi-permanent, cream type, and shampoo type. Our proprietary color matching system allows precise realization of all color tones and supports the development of signature colors tailored to brand identity. Low-ammonia/ammonia-free formulas and scalp protection ingredients reduce irritation while enhancing color payoff and durability. We optimize gray coverage and color stability to maintain vivid colors for a long time.

Perms

We provide perms optimized for various hair types and styles, including cold perm, heat perm, straightener, and down perm. Low-irritation formulations usable on damaged hair protect cuticles and restore elasticity. Stabilization technology minimizing heat damage creates soft, natural waves. We design professional products with adjusted viscosity and improved spreadability for convenience in salons.

Hair Care

We provide a comprehensive hair care line including shampoos, treatments, hair masks, oils, tonics, hair lotions, and leave-in conditioners. Functional products for damage repair, moisturizing, scalp soothing, hair loss care, curl retention, and shine enhancement are available. Plant-derived ingredients and low-irritation formulas allow safe use on sensitive scalps. We support building a total hair solution by designing dedicated care products for post-dyeing/perming.

Styling

We provide various styling products such as wax, gel, spray, pomade, and braid gel. We design formulations for various uses from strong fixation to natural setting, ensuring a light and clean finish without stickiness. Hair protection ingredients provide hair care effects simultaneously with styling. Long-lasting holding power and humidity resistance enhance usability in daily life.

YOUR BRAND

Beyond Manufacturing:
Your Total Solution Partner

We are a total solution partner as a strategic ally that creates brand success together.

We deeply understand the vision and identity of our client brands and build long-term success together by implementing them through products and experiences.

Custom R&DWe develop proprietary formulas optimized for client needs, systematically supporting the entire process from concept planning → sample development → testing → final mass production.
Research is possible in various directions such as low-irritation, vegan, clean beauty, functional, salon-exclusive, and mass consumer goods, designing custom prescriptions that maximize brand differentiation.
In addition, the client's technical assets and prescription information are strictly protected and are not shared with or recycled by other companies.

Market & Trend AnalysisWe comprehensively analyze consumer trends, domestic and international exhibition information, raw material trends, color trends, and regulatory changes to plan products with a high probability of success.
We propose a strategic product roadmap considering brand positioning and market opportunities, rather than simply following trends.

Global NetworkUtilizing overseas branches and cooperative networks, we support global raw material sourcing, overseas certification, certification document support, export structure design, and local market entry strategies.
We help stable overseas expansion by proceeding with regulatory compliance, labeling, and ingredient standard reviews for each market in the US, Europe, and Asia.

Design SupportThrough our in-house design team, we support package design, labeling, container selection, and visual concept development tailored to brand identity.
We provide designs that create a brand experience that consumers choose and remember, not just pretty designs.