Backed by 70 years of expertise and global export experience, we provide a total solution for your brand's success — from concept planning and formulation development to package design, international certification, mass production, and worldwide distribution.
Private Label is a business model in which retailers, startups, and beauty brands launch products under their own brand name while outsourcing the actual manufacturing to a specialized OEM/ODM company. Launching a PB (Private Brand) beauty line means you can enter the market without the massive upfront investment in manufacturing facilities and R&D personnel.
Saehan Cosmetics has been researching and manufacturing cosmetics for nearly 70 years since its founding in 1956. We are one of Korea's premier specialized manufacturers, covering hair care products such as hair dye, shampoo, and treatment, as well as the full spectrum of basic skincare categories — serums, creams, toners, lotions, and cleansers. With a database of thousands of proven formulations, we develop the optimal products tailored to each client's brand vision.
Going far beyond simple contract manufacturing, we support every step of a Private Label brand launch — from brand concept development and market trend analysis to formulation customization, package design, international certification, GMP-standard production, and global export. This is Saehan Cosmetics' signature Total Solution.
The global beauty market is growing at over 5% annually, and demand for Korean-made hair care and skincare products has surged dramatically with the K-Beauty wave. New consumer needs continue to emerge — functional shampoos, anti-aging serums, clean beauty products — creating opportunities for smaller brands to achieve rapid growth through social media and e-commerce channels.
Saehan Cosmetics monitors these market trends in real time and proposes the most competitive product portfolios for our clients. Our expert regulatory team has deep knowledge of major export markets including Korea (KFDA), the United States (FDA), Europe (EU CPNP), China (NMPA), Japan, and Southeast Asia, providing seamless support from certification through customs clearance.
From initial concept to global market entry, Saehan Cosmetics is with you at every stage.
Brand vision, target audience, market positioning, and product lineup strategy
Custom formulations based on 70 years of R&D data, sample creation and testing
Full design support by our in-house team — container selection, labels, and box design
Regulatory compliance for KFDA, FDA, EU CPNP, NMPA, and other export markets
Mass production to the highest quality standards at our ISO 22716 certified facility
Reliable global distribution through our international logistics network
We are not just a manufacturer — we are a strategic partner dedicated to growing your brand.
Since 1956, we have accumulated unrivaled expertise and know-how focused exclusively on hair care. With a database of thousands of formulations and an extensive raw material network, we can bring any concept to life — fast.
Our central research lab, staffed with PhD-level researchers, continuously develops cutting-edge formulations that reflect the latest trends. We specialize in vegan, clean beauty, and anti-hair loss formulations.
From container selection to labels, boxes, and product detail pages, our team handles the entire packaging design process. We create distinctive designs that elevate your brand identity and strengthen market competitiveness.
We are not only for large brands. We offer flexible minimum order quantities so startups and indie brands can get started without burden. Begin with a small test run, then scale up as your brand grows.
With export experience to over 30 countries including the US, Europe, China, Japan, and Southeast Asia, our dedicated team handles all regulatory certifications (FDA, EU CPNP, NMPA, etc.) and export documentation in one stop.
All products are manufactured under strict quality control at our internationally certified GMP production facility. We operate a full traceability system from raw material intake through finished product shipment.
The success of a Private Label product ultimately depends on the product itself. Saehan Cosmetics' R&D laboratory operates a systematic process to develop the optimal formulation for each client's brand concept and target market. We begin by analyzing the client's requirements and market trends to establish the product direction. From there, we select the best base formula from our database of thousands of formulations and incorporate differentiating ingredients to create custom samples.
During the sampling phase, we work closely with clients through iterative feedback to fine-tune texture, fragrance, cleansing power, conditioning effects, and more. Once the final formulation is confirmed, it undergoes rigorous quality validation — stability testing, preservative efficacy testing, and human application testing — before moving to mass production. This entire process is typically completed within 4 to 8 weeks, with faster turnaround available for urgent projects.
Even the best product will struggle to win consumers without attractive packaging. Saehan Cosmetics' dedicated design team supports the entire packaging process — from container shape selection and cap design to label graphics, outer boxes, and set configurations. We create designs that faithfully reflect your brand identity (BI) while optimizing for your specific distribution channels (online, offline, duty-free, export, etc.).
Through our container supplier network, we can source a wide variety of materials (PET, HDPE, glass, aluminum, etc.) and formats.
Exporting Private Label products internationally requires compliance with each country's cosmetic regulations. Saehan Cosmetics supports the documentation needed for certification in major export markets.
We also support export customs documentation and logistics partner connections, creating an environment where our clients can focus entirely on product development and marketing.
Let Saehan Cosmetics, with 70 years of heritage, become your trusted brand partner. All you need is an idea — we take care of the rest.
Contact Us at info@sae-han.comPhone: +82-32-672-7113