Backed by 70 years of expertise and global export experience, we provide a total solution for your brand's success — from concept planning and formulation development to package design, international certification, mass production, and worldwide distribution.
Start Your Brand ConsultationPrivate Label is a business model in which retailers, startups, and beauty brands launch products under their own brand name while outsourcing the actual manufacturing to a specialized OEM/ODM company. Launching a PB (Private Brand) hair care line means you can enter the market without the massive upfront investment in manufacturing facilities and R&D personnel.
Saehan Cosmetics has been exclusively researching and manufacturing hair care products for nearly 70 years since its founding in 1956. We are one of Korea's premier specialized manufacturers, covering the full spectrum of hair care categories — hair dye (hair colorants), shampoos, treatments, hair essences, hair waxes, and styling products. With a database of thousands of proven formulations, we develop the optimal products tailored to each client's brand vision.
Going far beyond simple contract manufacturing, we support every step of a Private Label brand launch — from brand concept development and market trend analysis to formulation customization, package design, international certification, GMP-standard production, and global export. This is Saehan Cosmetics' signature Total Solution.
The global hair care market is growing at over 5% annually, and demand for Korean-made hair care products has surged dramatically with the K-Beauty wave. New consumer needs continue to emerge — anti-hair loss shampoos, vegan treatments, clean beauty hair products — creating opportunities for smaller brands to achieve rapid growth through social media and e-commerce channels.
Saehan Cosmetics monitors these market trends in real time and proposes the most competitive product portfolios for our clients. Our expert regulatory team has deep knowledge of major export markets including Korea (KFDA), the United States (FDA), Europe (EU CPNP), China (NMPA), Japan, and Southeast Asia, providing seamless support from certification through customs clearance.
From initial concept to global market entry, Saehan Cosmetics is with you at every stage.
Brand vision, target audience, market positioning, and product lineup strategy
Custom formulations based on 70 years of R&D data, sample creation and testing
Full design support by our in-house team — container selection, labels, and box design
Regulatory compliance for KFDA, FDA, EU CPNP, NMPA, and other export markets
Mass production to the highest quality standards at our ISO 22716 certified facility
Reliable global distribution through our international logistics network
We are not just a manufacturer — we are a strategic partner dedicated to growing your brand.
Since 1956, we have accumulated unrivaled expertise and know-how focused exclusively on hair care. With a database of thousands of formulations and an extensive raw material network, we can bring any concept to life — fast.
Our central research lab, staffed with PhD-level researchers, continuously develops cutting-edge formulations that reflect the latest trends. We specialize in vegan, clean beauty, and anti-hair loss formulations.
From container selection to labels, boxes, and product detail pages, our team handles the entire packaging design process. We create distinctive designs that elevate your brand identity and strengthen market competitiveness.
We are not only for large brands. We offer flexible minimum order quantities so startups and indie brands can get started without burden. Begin with a small test run, then scale up as your brand grows.
With export experience to over 30 countries including the US, Europe, China, Japan, and Southeast Asia, our dedicated team handles all regulatory certifications (FDA, EU CPNP, NMPA, etc.) and export documentation in one stop.
All products are manufactured under strict quality control at our internationally certified GMP production facility. We operate a full traceability system from raw material intake through finished product shipment.
The success of a Private Label product ultimately depends on the product itself. Saehan Cosmetics' R&D laboratory operates a systematic process to develop the optimal formulation for each client's brand concept and target market. We begin by analyzing the client's requirements and market trends to establish the product direction. From there, we select the best base formula from our database of thousands of formulations and incorporate differentiating ingredients to create custom samples.
During the sampling phase, we work closely with clients through iterative feedback to fine-tune texture, fragrance, cleansing power, conditioning effects, and more. Once the final formulation is confirmed, it undergoes rigorous quality validation — stability testing, preservative efficacy testing, and human application testing — before moving to mass production. This entire process is typically completed within 4 to 8 weeks, with faster turnaround available for urgent projects.
For startups launching their first brand, the initial production quantity is often the biggest concern. Saehan Cosmetics understands this well, which is why we offer one of the industry's lowest MOQ (Minimum Order Quantity) programs. Start small to test market response, then gradually increase production volumes as sales stabilize.
We also offer the flexibility to mix multiple products in small quantities within a single order. For example, you could manufacture small batches of shampoo, treatment, and hair essence to launch a "hair care set." This flexible production system has been extremely well received by our startup clients.
Even the best product will struggle to win consumers without attractive packaging. Saehan Cosmetics' dedicated design team supports the entire packaging process — from container shape selection and cap design to label graphics, outer boxes, and set configurations. We create designs that faithfully reflect your brand identity (BI) while optimizing for your specific distribution channels (online, offline, duty-free, export, etc.).
Through our container supplier network, we can source a wide variety of materials (PET, HDPE, glass, aluminum, etc.) and formats. We also offer eco-friendly packaging options including PCR plastic and biodegradable materials. With growing demand for refill pouches and eco-packaging, we have solutions ready to meet these needs as well.
Exporting Private Label products internationally requires compliance with each country's cosmetic regulations. Saehan Cosmetics' regulatory affairs team handles the full certification process for all major export markets — Korea's KFDA, US FDA registration, EU CPNP registration, China's NMPA approval, Japan's Ministry of Health standards, and more.
Beyond certification, we also assist with export customs documentation, logistics partner connections, and local legal advisory referrals — creating an environment where our clients can focus entirely on product development and marketing.
Discover representative cases of successful brand launches brought to life through collaboration with Saehan Cosmetics.
A premium hair care line built on naturally derived ingredients. Won over millennial and Gen Z consumers with vegan certification and eco-friendly packaging.
A luxury treatment line targeting the Japanese market. Gained strong local reception with its camellia oil formulation and sophisticated design.
A professional hair spa line for salons. Captured the B2B market with highly concentrated formulations and large-format packaging tailored to salon professionals.
A functional anti-hair loss hair care brand. Rapidly growing in domestic and international markets with formulations approved by Korea's KFDA.
Here are the most common questions about launching a Private Label hair care brand with us.
OEM (Original Equipment Manufacturing) means the manufacturer produces according to the client's provided formula, while ODM (Original Design Manufacturing) means the manufacturer also handles formulation development. Private Label is similar to ODM but goes further — it encompasses brand concept development, design, certification, and marketing support as a more comprehensive service. Saehan Cosmetics supports all three models and recommends the optimal collaboration approach based on each client's capabilities and needs.
MOQ varies depending on product type and packaging format, but we offer some of the industry's lowest minimums to support startup clients. For standard shampoos and treatments, small-batch production is available. Exact quantities are determined through consultation based on your product specifications. We recommend starting with a small test production run to gauge market response before scaling up. For details, please contact us at info@sae-han.com.
Timelines vary depending on product complexity and certification scope, but typically: formulation development takes 4-8 weeks, package design 2-4 weeks, certification 2-12 weeks (varies by country), and mass production 2-4 weeks. Projects using existing formulations or targeting domestic sales only can proceed more quickly. The overall project is generally completed within 3 to 5 months, with a dedicated project manager assigned to oversee the schedule.
Yes, Saehan Cosmetics provides full certification services for global export. Our dedicated regulatory team handles the certification process for all major markets — Korea's KFDA, US FDA, EU CPNP, China's NMPA, Japan, and more. We support all aspects including required safety testing, documentation, and local regulatory compliance. After certification is complete, we also manage export customs clearance as a one-stop service.