Cosmetics OEM / ODM
Your Global Partner

If you are a brand looking to enter the cosmetics market, there are two essential concepts you need to understand: OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer). Both models involve outsourcing production to a specialized manufacturer, but they differ fundamentally in who leads the product development process.

With the global rise of K-Beauty, the cosmetics OEM/ODM market has been growing rapidly. Brands of all sizes, from startups to major corporations, leverage OEM/ODM services to bring high-quality products to market without the need for in-house production facilities. Korean cosmetics OEM/ODM companies, in particular, are recognized worldwide for their cutting-edge technology and rigorous quality management systems, making them highly sought-after manufacturing partners for global brands.

The OEM model is often chosen by brands that already have strong R&D capabilities and seek to maximize production efficiency. When a brand delivers its proprietary formulation to the manufacturer, the manufacturer provides the production facilities and quality management systems needed for mass production. In this case, intellectual property rights for the formulation belong entirely to the brand.

The ODM model, on the other hand, fully leverages the manufacturer's technical expertise and market experience. When a brand presents its desired product concept and target market, the manufacturer's research lab develops the optimal formulation and provides a total solution encompassing packaging design and production. For brands without in-house R&D or those entering the cosmetics market for the first time, ODM is a highly effective strategy that saves both time and cost.

In practice, many successful brands use a combination of OEM and ODM. A common strategy is to maintain proprietary formulations for core products through OEM, while quickly launching new product lines and trend-driven items through ODM. SAEHAN Cosmetics has the capabilities to flexibly respond to these diverse needs.

SAEHAN Cosmetics' OEM service begins with configuring the optimal production environment based on the formulation and specifications provided by the client. Drawing on 70 years of accumulated manufacturing expertise, we minimize physical property changes that can occur during the scale-up process (transitioning from lab scale to production scale), while applying a rigorous quality management system based on ISO 22716.

During the prototype production phase, we work closely with clients to fine-tune color, viscosity, fragrance, and texture. Once the prototype is approved, we standardize the production process to ensure consistent quality during mass production, with batch-by-batch quality inspections guaranteeing uniformity.

SAEHAN Cosmetics' ODM service is a comprehensive solution that turns your brand vision into reality. We conduct thorough analysis of your target market, consumer demographics, price range, and positioning to develop the optimal product concept. Our in-house research team develops formulations that incorporate the latest ingredient trends and technologies, with full support for everything from packaging design to label specifications.

For export products in particular, we review the cosmetics regulatory requirements of the destination country (CFDA, FDA, EU Cosmetics Regulation, etc.) during the formulation design phase, enabling a streamlined approval process downstream. Products undergo stability testing and human application testing (patch tests) to verify safety before entering mass production.

SAEHAN Cosmetics has maintained long-standing partnerships with some of Korea's most prominent cosmetics brands. From major domestic names such as LG Household & Health Care, THE FACE SHOP, JSOOP, and CKD, to numerous international private label brands, we are a highly trusted manufacturing partner. These partnerships go beyond simple business transactions, evolving into strategic collaborations that foster mutual growth through joint R&D and market analysis.

SAEHAN Cosmetics operates a large-scale production facility located in the Namdong Industrial Complex in Incheon, South Korea. Our multi-line system enables simultaneous production across diverse categories including shampoo, conditioner, treatment, hair essence, hair color, and skin care. Production lines can be flexibly adjusted according to order volume.